In essence, packaging can also be considered as the lifeblood of a business that is involved in selling tangible products.
You may have read a hundred articles about good packaging and how it can help a business but what is it with packaging that it is so necessary for any product? What are good reasons why businesses should invest in product packaging? Listed below are some of the top reasons for a reliable and quality packaging.
- Freshness – this is true especially if you are in the food and beverage industry. You don’t want your product to spoil along the chain right? Customers would not buy if packaging is tampered. As a responsible company, you would want your product to be received by the end consumer fresh and with utmost quality. The quality of a product is largely determined and dependent on the environment from product packaging to the end consumer.
- Shipping – different products are transported in various ways depending on the type, time and location of the business. Some are shipped through cargo trucks, large ships, cargo plane and a lot more. That is why it is important to have a good packaging because this will ensure freshness and quality. Imagine ordering a pizza from a restaurant that is a kilometer away from our place, on a plate and without any cover or a box. If you were the one receiving the pizza, you would probably throw it because it’s full of dust and other particles. In the same way, packaging ensures quality shipping of any product to the market place.
- Market Positioning – consumers are now aesthetically conscious. Their buying behavior is influenced also on how the product packaging looks like. Observe how those colorful boxes draw kids once they enter a toy store. Product packaging influences the decisions of the consumer.
- Communication – packaging also communicates how the product should be handled or treated. It gives the distributor, reseller or the end user an idea of what’s in store inside that box. Somehow it influences the buying behavior of the market. Imagine you’re in a diet and you would want to make sure that what you buy would fit your food requirements. Reading the label and the nutritional facts that is in that packaging will help you decide. That is how the market thinks, hence quality and informative packaging is a must.
- Convenience – products are bought for convenience. Various types of packaging are now being developed to convey convenience. Distributors and consumers would want products that are easy to deliver, store, handle, carry and open.
