This shopping phenomenon (or marketing ploy) has puzzled me for the longest time. How can those products sit there and look all attractive and irresistible? Actually, we have bright marketers and automated manufacturing tools to thank for like a taping machine that secures the safety of packaged goods.
Why can’t landing a job be this easy?
Well, it actually is. Celebrities, politicians, professionals and practically anything or anyone can be packaged to be appealing to their respective target audience.
In looking for a job, here are some pointers on how you should present yourself to prospective employers.
- Build a unique product, which is you, by making a list of your skills, professional achievements as well the educational and training background you received. Take some time to list down your career objectives and goals as well. This little step will allow you to get a clear picture of where you want to be in the next 5 or 10 years.
- Remember that these components are three of your biggest selling points. They make up the unique selling proposition that you offer prospective employers. Being packaged as just another fresh graduate or a marketing manager will get you nowhere. Learn to highlight and flaunt your assets to get noticed in the sea of job seekers today.
- In order to seal the deal with a prospective employer, offer yourself in a distinct packaging when you include a winning cover letter in your job application. Make sure to highlight your strengths throughout the piece. Though not all employers require a cover letter, adding one can work to your advantage IF it is well crafted. Otherwise, it could send your application package right into the shredder.
- When writing one, make sure that you do not create an impression of arrogance or overconfidence. Choose your words wisely and flaunt your skills, achievements and other qualifications at just the right level.
- Submitting an updated and relevant resume completes your packaging as the perfect employee for the job. Your CV should contain the summary of your professional experiences and qualifications. Keep it easy on the eyes, direct to the point and most importantly, accurate. Padding your resume skills, certifications or experiences that you don’t actually have can backfire when you get the job which requires your fictional skills.
